Award Categories
AI-Elevated CX Trailblazer
Celebrates visionary leadership in seamlessly integrating Five9 AI into their CX and EX strategies. You have overcome data and regulatory hurdles by leveraging platform intelligence and crafting unique, delightful experiences for customers and employees. Highlighting CX excellence, growth, and impact, this category is driven by people and powered by AI.
Products may include: GenAI Studio, AI Agents, AI Agent Assist, AI Summaries / Transcription / Authentication / Insights.
Best CX Self-Service
Honors the organization that has expertly harnessed the Five9 Intelligent CX Platform to deliver seamless self-service experiences that empower customers and elevate every touchpoint. With AI and automation, you’ve enabled customers to take control—choosing when, where, and how they engage through intuitive self-service. You’ve realized the advantages of a unified, cloud-based, AI-driven platform in optimizing costs, streamlining workflows, enhancing employee retention, and boosting customer satisfaction.
Products may include: AI Agents, IVA Studio.
Best CX Platform Innovator
Honors leadership and innovation using the Five9 Intelligent CX Platform's ecosystem of partners to up-level customer and employee experiences. Show how your organization has leveraged the platform's agility, flexibility, and intelligence to meet the expectations of your customers and the demands of your markets — all while adapting to changing needs and opportunities to drive your competitive CX edge.
Products may include: a diverse set of Five9 products in collaboration with our partners.
Most Trusted Expert Award
Recognizes standout leaders and teams who have partnered with Five9 to transform employee experience. With a clear strategy and deep CX expertise, you’ve led your organization through change—building trust, inspiring teams, and creating a culture of performance. By embracing innovative tools like analytics, quality and performance management, digital interaction recording and gamification, your scaling success and enabling your people to thrive—anywhere, anytime.
Products may include: Workforce Engagement Management (WEM), Quality Management, Interaction Analytics, Gamification.
Revenue Execution Impact
This award celebrates teams who have transformed traditional outreach into strategic, AI-powered engagement that drives measurable business results. By combining data, automation, and AI, you’ve elevated outreach from manual effort to strategic execution—engaging customers proactively, personally, and at scale. Your efforts have not only improved efficiency, but turned outbound engagement into a true growth engine for the business.
Products may include: Acqueon, Five9 Voice, AI Agents
CX Leader of the Year
Celebrates an organization and/or leader that uses the Five9 Intelligent CX Platform to blend CX excellence with social good. You’ve implemented AI with a human touch, navigated data and regulation challenges, and leveraged systems integrations to boost customer and employee experiences, drive growth, and make a positive impact.
Products may include: Intelligent CX Platform, AI Agent Assist, any Five9 CRM integrations (Salesforce, Oracle, Zendesk, ServiceNow, Microsoft Dynamics 365, Microsoft Teams).
Competition Guidelines and Terms
- Please include metrics like Revenue Growth, Employee Sat, CSAT, Savings (in dollars, percentages, ranges), NPS, and Agent Productivity.
- Be a current Five9 customer with a live solution – it doesn’t have to be fully deployed but must be in production and starting to ramp so it can show practical ROI.
- Have a compelling story sharing measurable business outcomes (e.g., moving from on-prem to the cloud, leveraging IVA or self-service to scale a workforce).
- Agree to the use of company name and logo in Five9 social and digital channels, in accordance with Five9 branding guidelines.
- Agree to a written customer story and/or a customer video success story if you are selected as a winner.
- Agree to be mentioned in a press release announcing the winners.
- This entry will automatically be considered for the 2025 New Era of CX Award, and it may also be nominated by the entering company for one or more Category awards.
- Judges’ decisions about category awards will be made solely based on their review of submitted entry material.
- Deadline to submit is August 15, 2025.
- Winners will be announced in November during Five9 CX Summit.
- Questions? Please contact Dustin Huffman, Customer Marketing [email protected]
- In the event that the operation, security, or administration of the Awards is impaired in any way for any reason including, but not limited to fraud, virus, bug, worm, unauthorized human intervention or other technical problem, or in the event the Awards are unable to run as planned for any other reason, as determined by Five9 in its sole discretion, Five9 may either (a) suspend the Awards to address the impairment and then resume the Awards in a manner that best conforms to the spirit of these Rules and Entry Criteria or (b) terminate the Awards. Five9 reserves the right in its sole discretion to disqualify any entrant it finds to be tampering with the entry process or the operation of the Awards or to be acting in violation of these Rules and Entry Criteria or in an unsportsmanlike or disruptive manner.
- Except where prohibited, each entrant agrees that all disputes, claims and causes of action arising out of, or connected with, the Awards, or any prize awarded shall be resolved by the appropriate court located in California. All issues and questions concerning the construction, validity, interpretation and enforceability of these Rules and Entry Criteria. Entrants rights and obligations, or the rights and obligations of Five9 in connection with the Awards, shall be governed by and construed in accordance with, the laws of California, without giving effect to any choice of law or conflict of law rules, which would cause the application of the laws of any jurisdiction other than California.
See Last Year's Winners
See how the 2024 New Era of CX Award Winners leveraged the Five9 Intelligent CX Platform
to deliver cutting-edge customer and employee experiences.
